Pricing strategy, to the point.
Price smarter. Scale faster.
A tailored service for founders, product builders, and operators who see pricing as strategy, not spreadsheet math.
15+ years
Hands on pricing and monetization across tech.
100+
Priced products across big tech and startups serving global positioning.
+50%
Proven MRR growth in less than 6 months
4+
Speaking and webinar engagements
Why invest in pricing
It isn’t a number. It’s momentum.
Growth
Fuel Scale
Freemium, premium, and enterprise tiers matched to real buyer intent.
Smart pricing sells your product before your pitch does.
Revenue
Capture Value
Monetize usage, features, and segments effectively, turning traction into predictable revenue.
Profit
Protect Margin
Cost-aligned models and discount controls that prevent margin erosion.
Efficiency
Streamline Operations
Wired into Billing, CPQ, CRM, and entitlements to accelerate your lead-to-cash.
// About
“Strategy without execution is just an idea on paper.”
You’ve got a product to build, a team to lead, and a market to win. I take pricing off your plate – so you can stay focused on what you do best.
Hey I’m Alexandra!
I am a pricing and monetization leader with 15+ years across high-growth SaaS startups and global enterprises, having lived in North America and Europe, currently based in EU.
Coming from an educational background in Mathematics and Statistics, I have worked and priced for cloud infrastructure, datacenter hardware and software, banking and fintech, API, Opensource and as of 2025 AI and Agentic products!
// What I do
For ways we work together
Pricing Audit
Before you rebuild anything, know exactly where your current pricing is bleeding value.
Pricing Strategy
A pricing model wired to how you actually grow.
PLG, SLG, or both. Not a generic framework copied from someone else's playbook.
Pricing Implementation
From decision to deployment.
Execution plans for underlying systems and workflows, and a playbook your team can actually run without me.
Custom
Not every problem fits a template. Bring me yours.
Have a pricing problem that doesn't have a name yet? That's usually the most interesting kind.
// Tangible Results
Four Industries. Real Outcomes.
Company names withheld for confidentiality.Cloud and Data Infrastructure
Built a monetization function three times from the ground up; 100+ products priced across PLG and SLG motions.
Banking and FinTech
Built and led a 9-person global pricing organization, driving margin expansion across regions via discount & pricing policies.
Enterprise and Security solutions
Revamped global go-to-market product strategy, and resulted in first in revenue product, securing 8digit dollar contracts.
Developer Platforms
Shifted a video infrastructure company to hybrid usage-based pricing: +50% MRR in less than six months.
// Where I’m thinking out loud
Monetization in the AI era, from the stage and the page.
STRIPE TOUR LONDON 2026 · MONETIZE TRACK
Rethinking Human-Centered Pricing: Monetization in the AI Era
A discussion with James Brown, CPO of Metronome, on Modern monetization systems and how agents are changing the human behavior assumptions underneath pricing itself.
MONETIZE WEBINAR SERIES · WITH METRONOME
Monetization in Motion: Pricing Lessons for the Value Era
A 56min webinar on treating monetization as a living system rather than a once-a-year decision and the learnings along the way and what to watch and how to prepare.
// The Process
Clear Timelines. Concrete Deliverables. No guesswork.
Kick - off
Align on scope, goals, timelines, and success metrics.
01
Context
Dive into product, pricing history, customer behaviour, market dynamics.
02
Analysis
Crunch the numbers, map patterns, surface opportunities.
03
Outcomes
Pricing models, playbooks, and system configs built to scale.
04
Pricing Audit
Starting from $5,000 per project
Includes:
2-3 week engagement
Market Benchmark
Complete Packaging and Pricing review
// Investment
Engagements built to fit
Pricing Strategy
Starting from $8,000 per project
Includes:
6-12 weeks engagement
Current Assessment
New pricing model design
Enablement material
Advisory
Starting from $1,000 per month
Includes:
Monthly meeting points
Ad hoc strategic support
Quarterly performance review
Become a member!
$22 /month ($245 /year)
Access to all blog posts, posted weekly. Access to use cases, templates and ai skills.
We respect your privacy
// Tools and Templates
Tools you can use today
Included with the member subscription
Willingness-to-pay survey template
Question set and analysis sheet, ready to send.
Competitive pricing tracker
A Claude skill for monitoring competitor pricing changes.
Pricing FAQ Creator
A Claude skill for creating a pricing FAQ based on slack discussions flagged and drafting potential responses.
Pricing Requirements Document
A product manager’s AI assistant that translates a pricing model into implementation directives and requirements.
Pricing Readiness Scorer
A Claude skill for assessing a products pricing readiness and suggestions on focus areas to facilitate closing a pricing decision.
// Blog
New to pricing, or not certain what pricing is about?
Let's pioneer the future together
Complete the quick form. Tell me about your business and what you are trying to solve.